Website graphics design. What’s so special about that?
When it comes to website design today, you often hear people say: “With a fast internet infrastructure and sophisticated pages on the site that combine text, images and video, there is no real need to deal with the limitations that existed in the early stages of the Internet”.
However, as with anything in life, you need to pay attention to some details. Website design involves selecting suitable fonts, colors and compatibility with any device (computer, tablet or smartphone) so that everyone will see your website at its best.
It is always advisable to return to basics. Design of websites have been clearly influenced by the structure of our reading books for many years. The layout born of the print world still dominates the dome in the form of rows of columns and various combinations between them. These basic pages have been embedded in us over the years and the eye has become accustomed to the format. A radical change may result in a high bounce rate.
In order to make it easier for us, large quantities of different designs have been designed as examples that are easy to use. Of course if you need something unique and different you are welcome to create one of your own.
Visual hierarchy. Complete articles have been written on this subject. In most cultures people read from left to right or from right to left and from top to bottom. Still, despite this basic reading, more complex things happen. Online readers do not read the text, they scan it. Good website pages use this data when designing and incorporate elements such as a logo, button, or image that move along the axis where the reader is expected to “scan” the page. The page is usually scanned in the form of the letter F or Z. Awareness of this behavior allows the most important information to be shown first to a reader.
Use appropriate fonts. In 2014, Google introduced a font called Open Sans, a secure font for Internet use. It should be noted that in the early days of the internet fonts were displayed correctly only if they were pre-installed in the user’s word processing software. If not, there would be many insignificant symbols. Today there is a huge variety of fonts supported by all browsers and designers argue that there are simply too many options to choose from. Choosing the right font is sometimes not a simple task and must be done carefully during website design. A minimum number of different fonts must be maintained on a single site and the recommendation is no more than three.
Images and colors on a website pages. Leave it to the designer with one simple rule. Do not overdo multiple colors or images on your pages. Website design should have at most 3 colors, similar to the rule applied to fonts as well as to the visual hierarchy. The subject of accessibility should also be kept in mind and appropriate tools should be introduced to increase contrast or be able to display in black and white. For images, traffic should be kept to a minimum. Research shows that visitors prefer websites that do not have any traffic at all. Selecting images must be done in a way that will contribute to the information on the page. Avoid having the image simply filling a space on the page. Keep the images as small as possible in terms of their file size otherwise they will slow the loading of the pages and increasing the bounce rate.